Branding Research

Pulp fiction is violence and gangster based film involving drugs and realism. The posters reflect the film's image and give connotations of what is to happen within the film. The colour palette which is used on this poster is also used in the film, the use of dark colours and the bright red which creates a brand image for the film. Will we have to consider the colour palette when we create our brand. The woman in the poster is a femme fatale, which is an alluring seductive woman whose charms ensnare her lovers in bonds of irresistible desire, often leading them into compromising, dangerous, and deadly situations. You can see this by the womans attitude. She uses her sexuality to get what she wants. This is a feauture we want for our brand image as when you look at the person, you want to know what she is like or what she is about.

http://en.wikipedia.org/wiki/Femme_fatale
Chloe,Holly and Sarah