Branding

A brand refers to more than just one product. Branding is about creating an image that people link to a particular type of product. We did some further research and found that according to www.mudvalley.com there are eight elements that combine to create brand identity:

-brand essence - what the brand means in a sentence,

-brand slogan - often a catchphrase linked to a logo,

-brand personality - what kind of character does the brand have? Humanises the brand -makes it easier to relate to

-brand values - what does it stand for/against?

-brand appearence - what does it look like/sound like/taste like?

-brand heritage - what kind of tradition does it have?

-emotional benefits - what feelings does it offer consumers?

-hard benefits - it is cheaper, better, does it wash whiter? What "real" quantifiable benefits does it offer the buyer?

Branding is important to the film industry as it gives the film an image which helps to sell the film and make it successful as possible. It creates a image around the film including posters, dvd covers and the logo. As we are creating a number of products around the film, it is important we create a clear image of the film. That spreads across all of our products to create a successful brand. We will do this by using the eight points from mudvalley.com as guidance.

Chloe and Holly