Poster/magazine planning

Chloe
After taking the photos for our ancillary task we now had to decide on a colour scheme and font scheme that would look appealing as a poster and stand out on a magazine cover, whilst fitting the genre of our film and also something that would be in-keeping with our whole brand image.
As our film involves death, and blood is present in the teaser trailer, red was an obvious choice of colour and the font also replicates blood and looks worn down which fits into the socail realism theme of poverty.
There were a number of fonts to choose from on www.dafont.com and so i downloaded a few and compared them against each other. The one we all thought worked best was 'base 05' as it was bolder than some of the others. We liked this better as a bold font is more likely to stand out on a magazine cover and poster, therefore more likely to attract the audience's attention. As the title 'vendetta' also serves as our film logo it was essential the font was clear and recognisable as a brand which could spread accross other products such as a dvd cover and the audience would still recognise it, therefore creating a successful brand image.
I also tried different colours such as yellow and black. However I felt red represented our film best as it not only represents blood shed but also has connotations of anger, hatred and a colour which is present in the british flag- all of which are present in our genre of british socail realism.
I print screened the documents on indesign: